Istanbul - Gyeongju World Culture Expo 2013
- 4.9 million visitors, a new epoch in World Cultural Heritage Marketing
- secured a festival venue in the center of the historical district of Isthe world's fifth most visited tourist city with 11 million tourists per year
- Constructed festival venues in Aya Sofia, Sultan Ahmet and Eminönü Square, areas traversed by more than 1 million people per day, to provide natural exposure to Korean culture
- Transformed the ancient silk road into a digital silk road in the 21st century.
- Constructed sister city : friendship monuments in the main cities along the
- Silk Road: Xi'an, Samarkand, Isfahan, Istanbul (4 cities)
- Relating to the major countries of the Silk Road as strategic partners
- Constructed sister city : friendship monuments in the main cities along the
- Promoting Gyeongsangbuk-do and Gyeongju as cultural hubs!
- Co-promotion of Gyeongsangbuk-do and Gyeongju-si by Istanbul and the Culture Expo, the gathering place of Eastern and Western civilizations
- Focus on reporting by international media such as CNN and local media such as TRT
- Istanbul-Gyeongju World Culture Expo 2013 announced the declaration
- of a peace message to the world as part of a co-declaration by both Korea and Turkey to promote world peace and the common prosperity of humanity: Translated into 11 languages and sent to international organizations such as UNESCO
- Pursuit of cultural diversity through glocalization, restoration of the value of life through vitalism, and universal open culture through interdependency
- Presenting a vision of the cultural content industry → A new model that leads to the restoration of history, cultural fusion, and economic exchanges.
- Emphasize 'historicality' of events through shared silk road history rather than promote as just cultural events
- Major participation in the economic realm to make full use of the effects of the Korea-Turkey FTA.
- World-leading product exhibition, Korea Corporate Promotion Hall, GTEP Export Fair, Korea Content Promotion Agency
- Expansion of exchanges between literary circles in both countries through the "Literature Symposium“
- Simultaneous promotion of traditional culture and popular culture → the mature stage of Korean Wave
- Enthusiastic reception seen through long lines for traditional culture experiences such as trying on Hanbok, deploy charm of traditional performances such as Samulnori
- create a festival centered around the Korean traditional culture
- Confirmation of synergy between traditional culture and popular culture
- * More than 10,000 people gathered for K-POP performances from Turkey and neighboring countries
- Enthusiastic reception seen through long lines for traditional culture experiences such as trying on Hanbok, deploy charm of traditional performances such as Samulnori
- Corporate marketing effect
- The first Korean product exhibition in Turkey as a new chapter in Korean-Turkish business relations: Participation from 99 leading small and medium sized companies in the world-leading product exhibition (organized by KOTRA, with 12 companies from Gyeongsangbuk-do), with over 1300 business consultations.
- POSCO Promotion Hall, Korea Creative Content Agency, etc
- Some 64,000 people visited the POSCO pavillion generating a new push for the Korean Wave and the Korea Creative Content Agency’s dramas, animations, and games.
